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Search Engine Optimisation (SEO)

Understanding why Search Engine Optimisation is so important for your business

09:30 - 15:00 
Basic fee

If search engines can't find you then a lot of your effort is being wasted. Learn how bots crawl the internet to find your site and add it to their indexes.

After this course, you could be well on your way to an optimised site

Session 1

  • What is SEO?
  • Understanding SEO 
  • Key word research - what are they and how to analyse and choose them
  • Competitor analysis
  • Trend analysis - understand trends
  • Choosing the right key words
  • Understanding 'Long Tail' and 'Primary Keywords'
  • Reviewing examples of SEO
  • Page structure
  • Onsite SEO - how to set up your website to ensure it is SEO friendly

Session 2

  • Offsite SEO - what it is and its importance
  • What are 'Backlinks' - creating safe and strong links
  • Finding backlinks
  • Website structure for SEO
  • Building power to the website
  • Creating the right content for SEO
  • Tools for SEO
  • E.A.T for SEO



Booking options

Book by telephone

Please call 020 8320 1227 to reserve your place.

Book by email


Having access to an expert in marketing who provided insightful and powerful advice, that has added real value to my business is amazing. Their knowledge and unswerving belief in me have delivered real success for my business

Serenity Sessions
Serenity Sessions are a training provider working with the charity sector, building core skills for staff and wellbeing programmes with the aim of building resilience and sustainability

I enjoy the one-to-one business sessions and workshops, as it teaches me about using tools in business I wouldn’t be aware of. I have gained more confidence in achieving some of my original goals and new ones

Perfect Facilities Services
Perfect Facilities Services provides specialised cleaning, property maintenance and janitorial services

Working with South East Enterprise has helped us improve our online presence and utilise new markets. Taking the business in other directions using online sales platforms has also helped with our brand awareness and sales. I also like that my staff can attend any of the workshops. We look forward to adding new digital elements to the business this year and next

The Elephant Restaurant & Pub
The Elephant Restaurant and pub in Sidcup serves food that has a Sri Lankan influence with a western touch
The Matrix Standard
Best of Greenwich awards 2019 shortlist
Greenwich business awards 2018
Cyber Essentials
London Healthy Workplace Charter
London Living Wage
National Enterprise Network Awards 2013
Business for London