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Search Engine Optimisation (SEO)

Understanding why Search Engine Optimisation is so important for your business

09:30 - 15:00 
Basic fee

If search engines can't find you then a lot of your effort is being wasted. Learn how bots crawl the internet to find your site and add it to their indexes.

After this course, you could be well on your way to an optimised site

Session 1

  • What is SEO?
  • Understanding SEO 
  • Key word research - what are they and how to analyse and choose them
  • Competitor analysis
  • Trend analysis - understand trends
  • Choosing the right key words
  • Understanding 'Long Tail' and 'Primary Keywords'
  • Reviewing examples of SEO
  • Page structure
  • Onsite SEO - how to set up your website to ensure it is SEO friendly

Session 2

  • Offsite SEO - what it is and its importance
  • What are 'Backlinks' - creating safe and strong links
  • Finding backlinks
  • Website structure for SEO
  • Building power to the website
  • Creating the right content for SEO
  • Tools for SEO
  • E.A.T for SEO



Booking options

Book by telephone

Please call 020 8320 1227 to reserve your place.

Book by email


South East Enterprise has been there for us since the beginning of our journey. By participating in their e-business program, a combination of workshops and targeted one-to-one sessions, we gained the confidence and knowledge necessary to grow our business effectively and in line with the times.

London Leather Workshop
The London Leather Workshop offers design consultancy, sampling and manufacturing of handbags and accessories and courses in leatherworking

It has helped me with my confidence using digital platforms and also promote the business online. I’m enjoying the ongoing support received, I found the workshops very helpful and the one to one sessions to tick off a new box each time

Ruby Lox Hair Salon
Ruby lox is a hair salon owned by Lauren Webster who has 14 years experience in the industry. As well as hairdressing they also sell a range of hair care products

As a busy accountancy practice working with businesses every day it was difficult to find the time to focus on current issues around the new data protection rules and our own information security. Working with South East Enterprise has enabled us to learn about the requirements of information security and how to apply these policies to our own systems in a practical way.

Accountants at First Horizon
Accountancy practice
The Matrix Standard
Best of Greenwich awards 2019 shortlist
Greenwich business awards 2018
Cyber Essentials
London Healthy Workplace Charter
London Living Wage
National Enterprise Network Awards 2013
Business for London