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Search Engine Optimisation (SEO)

Understanding why Search Engine Optimisation is so important for your business

9.30 - 15.00 
Basic fee

If search engines can't find you then a lot of your effort is being wasted. Learn how bots crawl the internet to find your site and add it to their indexes.

After this course you could be well on your way to an optimised site

Session 1

  • What is SEO?
  • Understanding SEO 
  • Key word research - what are they and how to analyse and choose them
  • Competitor analysis
  • Trend analysis - understand trends
  • Choosing the right key words
  • Understanding 'Long Tail' and 'Primary Keywords'
  • Reviewing examples of SEO
  • Page structure
  • Onsite SEO - how to set up your website to ensure it is SEO friendly

Session 2

  • Offsite SEO - what it is and its importance
  • What are 'Backlinks' - creating safe and strong links
  • Finding backlinks
  • Website structure for SEO
  • Building power to the website
  • Creating the right content for SEO
  • Tools for SEO
  • E.A.T for SEO



Booking options

Book by telephone

Please call 020 8305 2666 to reserve your place.

Book by email


South East Enterprise has been there for us since the beginning of our journey. By participating in their e-business program, a combination of workshops and targeted one-to-one sessions, we gained the confidence and knowledge necessary to grow our business effectively and in line with the times.

London Leather Workshop
The London Leather Workshop offers design consultancy, sampling and manufacturing of handbags and accessories and courses in leatherworking

South East Enterprise are helping us achieve our vision. Enjoying a close business relationship for many years, we have accessed a wide range of courses including Google My Business, Instagram, Facebook and more. Their support has helped us win new customers. Recently, we received support with Cyber Security. We are extremely grateful to South East Enterprise for their ongoing commitment and support in developing small companies such as ours

Fastshield packaging Ltd
Specialists in Expanded Polystyrene

The support I received from SEE has been invaluable. This translated into an increase in social media exposure for my business using the strategies learned from their experts, as well as enquires from the general public. SEE has also provided me with great opportunities to network and collaborate with other business owners, this has assisted my growth and development as a fashion entrepreneur.

Coral Turner Couture
Couture one of a kind garments for day and evening wear
The Matrix Standard
Best of Greenwich awards 2019 shortlist
Greenwich business awards 2018
Cyber Essentials
London Healthy Workplace Charter
London Living Wage
National Enterprise Network Awards 2013
Business for London