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Course

Using MailChimp for e-mail marketing

E-Business one day training course for using MailChimp with Excel

Type
Training 
Time
9.30 - 15.30 
Basic fee
Free!

Course Objectives

  • To be able to produce and send an email marketing newsletter.
  • To create and import lists
  • To view reports
  • To set up a sign-up form for use on social media
  • To ensure your list is GDPR compliant

Course Content

Creating a campaign

  • Setting up the campaign
  • Design the campaign
  • Working with text and images in Mailchimp
  • Schedule the campaign
  • Replicating the campaign
  • How to avoid your campaign going to SPAM/junk folders

Templates

  • Using an inbuilt template
  • Creating your won template

Settings

  • Integrations - Linking to scocial media

Creating a list

  • GDPR Considerations
  • Allowing subscribers to update (GDPR)
  • Setting up a list
  • Adding/removing subscribers
  • Importing subscribers
  • Creating a sign-up form
  • Segments

Reports

  • Viewing a report

 

This course is delivered under the E-Business 2 programme.

Some basic computer skills are required as this is a practical hands on course.

This course is only for trading businesses in the Royal Borough  of Greenwich.

 

Booking options

Book online

Book by telephone

Please call 020 8305 2666 to reserve your place.

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